There is a substantial number of cotton growers who have an active role in and take full responsibility for the pest management of their crop. The : Have strong knowledge of and commitment to industry strategies and goals, Know and understand the general principles of pest management in cotton and other crops, Directly manage and supervise pesticide application. Conversely, there are many more who give their consultant full responsibility for the pest management and do not provide that consultant with guidelines as to their expectations of crop performance in terms of insect pests or of their attitude to industry strategies.