Our people resource in Australia's Agricultural industries is continuing to decline. We need to recognise that we are going to have to do more with less. Whether we are talking about farmers, agronomists, researchers, teachers or marketers for example; we need to attract and retain the best people and allow for them to fulfil their potential on the land and in rural industries. We cannot de-motivate people from Australian Agriculture. We need to be proactive by creating an industry that is attractive and can provide endless career opportunities.