Seedbed Media was appointed to provide communications support for CottonInfo’s Carbon Farming extension and outreach project. The project engaged growers via four key topics; Nitrogen efficiency, energy efficiency, natural resource management and climate and seasonal forecasting. Each of these four pillars formed the foundation of media communications which Seedbed Media employed on CRDC's behalf, to deliver key messages to growers about the benefits of reducing their carbon footprint through the provision of project management, event management, media relations and writing expertise.

The CRDC Carbon Farming Project aims to focus on extension and outreach to growers – to better engage farmers about the potential benefits, especially profit benefits, of emissions reduction and carbon sequestration on their farms. The Project also sought to educate farmers about how to do this, including exploration of the role of fertiliser and fuel inputs.